Click, Fizz, "Ahhh..."

            Coca-Cola uses basic colors and a basic image to convey a powerful and appealing message of relaxation, friendship, and happiness while promoting their company.  The most crucial component of this image is the blank background and white table.  This white backdrop makes the bright red emblem of Coca-Cola pop out to the viewer.  They immediately recognize the familiar cursive writing and signature red color of the popular soda brand, Coca-Cola.  Even if the viewer did not look any further into the image, the thought of Coca-Cola would remain, and maybe even a craving would surface for the delicious bubbly refreshment.  The whiteness of the advertisement also contrasts the signature green glass bottles and caps that sit on the table.  The fact that the bottles are empty implies that Coca-Cola is good; good enough that everyone finished their bottle and probably went back for more.  The multitude of bottles and caps implies that there is, or was, a gathering of friends, socializing and enjoying themselves.  This appeals to the human desire to be a social, happy, and have a good time.  The soft colors of the advertisement provoke a calm and happy feeling, adding to the overall atmosphere of the proposed situation.  The nature of said group of people is also unknown, but it could be any assortment of people, young or old.  Coca-Cola is for everyone, it appeals to all ages—not just adults like an advertisement for beer might.  More importantly however, is the slogan, “Hospitality can be so easy”.  It suggests that one can have a good time with friends and family, host a social event, and make people happy, just with Coca-Cola in the room.  It’s inexpensive and easy to clean up after, making socializing easy and relaxing with just a pack of Coca-Colas and a group of friends.  This overall feeling attained from the advertisement urges the consumer to buy Coca-Cola and enjoy a relaxing time, benefitting both the Coca-Cola Company and the person.