Although this poster’s message
about stopping the spread of sexually transmitted diseases is clear and
convincing, the blatant sexism that the poster shows in getting this message
across is completely tasteless and actually serves to undermine the ultimate
goal of completely eradicating venereal diseases. The phrase printed at a diagonal between the
typical 1950s woman and the soldier, businessman, and sailor which immediately
catches the eye completely condemns all women as the sole source of sexually
transmitted diseases, and the use of the soldier, businessman, and sailor
serves to elevate men above women as superior and more honorable, while the
mention of World War II builds a sense of patriotism and duty that is supposed
to convince men to avoid women who might have STDs. Although this may seem an
effective way to reach men in the armed forces, and may actually reach its goal
of getting more men to be careful about their sexual partners, it actually
completely undermines the larger goal of eradicating venereal diseases. The
creator of this poster seemed to completely forget that the women who have
STDs, almost every woman according to the poster, had to have gotten it from a
man in the first place. By not addressing the men in regards to their own
bodies he is actually doing them a disservice. How can the spread of STDs be
stopped if men are not held accountable for their 50% of the equation?
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