"I'm Ok to Drive, Not Drink"

The bright headlights, a crumpled car, and yellow caution tape direct the viewer’s attention to the common misconception of drunk driving that often leads to many accidents, and effectively portrays the consequences.  In stark white capitol letters and a bold font, the saying “I’m ok to drive” captures the viewer’s attention almost immediately.  These familiar words, often muttered after consuming alcohol, allow the viewer to personally connect to the image because he or she can relate to this seemingly innocent phrase.  The strategically placed caution tape that forms an X over the phrase “Ok to drive” is the next thing that draws the viewer’s eyes.  This formation of an X over the phrase implies that it is never ok to drive under the influence of alcohol and the viewer possibly feels guilty or ashamed for believing that he or she could do so.  A real-life account of a drunk driving accident is described on the yellow caution tape, illustrating to the viewer that someone who once said “I’m ok to drive”, got into an accident and “was charged with drunk driving and three counts of murder”.  The extreme consequences described and portrayed by the image stir fear, sorrow, and possibly understanding in the viewer.  These emotions are then amplified when the viewer’s attention shifts to the wrecked car at the center of the image.  This crumpled car is portrayed as only one of the physical consequences of drunk driving while the ambulance portrays another.  The headlights of the cars waiting in traffic direct the viewer’s attention to these two aspects of the image.  The car in the image is a nondescript; an unobtrusive color and unspecified make, implying that an accident, like the one shown, can happen to anyone.  The ambulance, partly hidden behind the phrase “I’m ok to drive” illustrates to the viewer the sometimes-fatal consequences of drunk driving, and also acts as a deterrent toward drinking and driving.  However, the way the words hide the ambulance illustrate how these fatal consequences are often overlooked or disregarded in the decision to drive after drinking. Another more subtle aspect of the image is the rain