Have A Heart

This striking PETA ad of grafitied Pamela Anderson at first glance seems absurd and provocative but once actually thoroughly examined a deeper, clever message shines through. Pamela Anderson is a widely known actress, model, and former playboy bunny who is usually over-sexualized by the media. This provocative sense that comes with such a celebrity helps the ad dramatically affect anyone who views the image. The idea that a woman, especially one known for her body, is being compared to an animal, specifically the kind that humans as a general population of carnivores feast on daily, reveals that such a celebrity like beautiful Pamela Anderson is physically no different than the cow that was slaughtered for one’s McDonald’s burger. The ad cleverly and simply suggests that eating a Big Mac or any type of meat for that matter is no different than chowing on Anderson’s flesh. Another astounding and convincing aspect of the ad is the caption which reads, “HAVE A HEART, GO VEGETARIAN.” This simple phrase brings up the idea that eating meat makes one heartless, a thought that all humans with any capability of empathy can relate to. The shocking reveal that humans are animals just the same calls for change and redemption. This ad not only delivers its message by shocking the viewers but also carefully plays on their empathy and misconceptions concerning the meat they eat every day.