In William F. Buckley’s Why Don’t We Complain, the American
people are identified with apathy; their refusal to complain is connected to an
increased sense of helplessness in a society that dominates their citizens. The
author’s use of relatable scenarios that act as firsthand experience, formation
of a common ground and knowledge from another source increases the
effectiveness of the essay.
The
series of events that allude to people’s refusal to stand up for their rights,
such as the scorching train car, the movie theater, and the airplane form a
bond with the audience—ordinary occurrences invoke a sense of familiarity in
the reader. A picture of the sweltering train car is depicted, and vivid images
are used to transport the reader to the scene: “Inside the railroad car, the
temperature must have been about 85 degrees. I took off my overcoat, and a few
minutes later, my jacket and noticed that the car was flecked with the white
shirts of passengers”(76). This illustration allows the reader to feel the heat
of the car, which invokes a sense of empathy towards the speaker.
The speaker’s
uncomfortable moments instill embarrassment and pity in the reader, as well as
introduce an opportunity to identify with him once again. This is apparent
during the ski shop incident: “Work stopped and everyone turned his eyes on me;
and I experienced the mortification I always feel when I am the center of
centripetal shafts of curiosity, resentment, perplexity” (80). The author also
uses personification to stress the mortification of the exchange: “I looked up
manfully—into a score of man-eating eyes. (80)” the “man-eating eyes” are
effective in illustrating the emotions of the speaker, which can stir some
response in the reader. Additionally, the author takes advantage of the
reader’s empathy to emphasize the root cause of America’s reluctance to speak up,
and states that it: “is related to our increased sense of helplessness in an
age of technology and centralized political and economic power” (80). With
these external factors, the average American feels less inclined to take
control of their lives.
The author
establishes a common ground with the audience by decreasing his status—by
becoming an equal rather than an authoritative figure. This can be noted when
he describes the rare moments in which he loses his temper: “When that happens,
I get quite carried away. My blood gets hot, my brow wet, I become unbearable
and unconscionably sarcastic and bellicose: I am girded for a total showdown”
(78). This description of seething rage reminds the reader that the author is
human—he has emotions and is capable of reacting to dramatic events. This makes
it easier to empathize with the author and connect with his argument.
Another rhetorical
method that Buckley uses is the testimonial of the magazine editor. The
editor’s statements are used as an outside source to support his argument: “So
few people complain, or make their voices heard” (81) this refers to the
decrease of complaint letters over the past decade, which complements Buckley’s
opinion. This asserts the author’s credibility and justifies his arguments.
Buckley’s use of
personal experience, audience relations and an outside source strengthen his
argument, and overall, create an effective essay. He writes that the
indifference of the American people correlates with the level of political
apathy, giving them less power over their future, and results in dependence on
others.
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