Tuesday, October 22, 2013

My Body Is My Body

This image works to combat slut shaming, or the societal idea that women must cover their bodies in society's standard of modesty to maintain dignity. Stylistically, the photo’s black and white coloring adds a tone of drama or seriousness while the simple backdrop hones the viewer’s eye onto the written words. The capital letters and thick black paint express the message clearly. The image also effectively communicates the woman’s comfort in her own body. Her bare upper torso appears as something natural instead of dirty or sinful, relaying the message that the naked body is not inherently “wrong”. She exudes confidence with a slight smile and straight posture. The effectiveness of this underlying message comes from how out of the norm it is. Naked women usually appear in ads or age-restricted movies, not in such a toned down environment. This change in setting takes away the scandal associated with the female body.  

3 comments:

  1. The is definitely a powerful image that does a good job at getting its message across. I like how this picture fights the norms of society and how well you portray that.
    -Antonella

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  2. I really like this ad (shout-out to feminism club) and completely agree with you and Antonella in saying that it's effective. One aspect of the image that I found interesting is how simple and straightforward the message is. The big print and the fact that it's black and white help make a somewhat controversial and confusing topic like slut shaming simple and easy to grapple with.
    -Pamela

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  3. I like your idea that the muted, calm environment takes away the scandal and chaos now associate with the female body-- painting it once again as something holistic, natural and therefore worthy of respect. In this environment, the black letters are startlingly out of place-- almost disconnected from the chest's natural purity--indicating how ridiculous and unnecessary slut shaming truly is in today's society, when we should be able to recognize and adequately protect beauty, to see the black and white nature of the issue and solve it.

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